Branded Environments, Trade Shows, Events + Retail

Services

We’re nimble. And smart. Decades of marketing environment experience enables us to view a project through the brand lens, driven by an understanding of a client’s critical business objectives, merging design aesthetics, impeccable craftsmanship, and savvy execution to help clients drive ROI.

Trade Shows

At SQ, we elevate trade shows beyond aesthetics with a focus on results-driven design. Leveraging deep insights and a thorough understanding of client goals, our turnkey solutions and industry-leading support team deliver captivating spaces that sell, seamlessly catering to both single shows and multi-stop runs.

Branded Environments

Branded Environments merge the digital and physical worlds, showcasing unique brand traits through design and architecture, for impactful, in-brand experiences across retail, showrooms, and events.

Experiential Marketing

SQ designs XM environments that do more than impress—they engage, inspire, and drive measurable business results. Perfect for product launches and brand activations, our spaces combine design and interactivity, creating impactful experiences that forge lasting brand-audience connections.

Project Management

SQ project management services ensure seamless execution and alignment with client goals. We emphasize transparency and precision, transforming visions into tangible results. With SQ, projects are pain-free, on time, and on budget, from planning to delivery.

Rentals

SQ Rental Services streamline event execution with a broad inventory of build, decor, furniture, and A/V assets. Whether pre-packaged or custom-designed, our project management approach ensures a seamless experience, for a hassle-free, punctual, time-sensitive, and budget-friendly solution from concept to execution.

Mobile Tours

SQ turns an event footprint into an immersive, movable brand story. Our mobile tours engage deeply, not just seen but experienced. Through integrative design and expert fabrication, the brand journey becomes dynamic, eye-catching, unforgettable.. and easily transported.

"Sequoia…were extremely attentive to our design thought process and ensured that all of our needs from design intent to functionality were met…[and] helped work out details that seemed impossible to build."

Diana George, B. Arch
Senior Workplace design strategist, Beedie

"[We were] extremely impressed with the build-quality…very grateful for their continuous on-going support. [We} can’t wait to do another trailer design with them."

Diana George, B. Arch
Senior Workplace design strategist, Beedie

"Sequoia worked on a large, high stress multimillion-dollar contract. No matter what I need, they are…available to offer assistance day or night."

Dan Saint
Senior Project Manager, Belfor

"The type of work I deal with is high stress and demanding with lots of moving parts. [The Sequoia team is] more than willing to take on…challenges, I haven’t had to worry about anything."

Dan Saint
Senior Project Manager, Belfor

"[Sequoia] are very well organized as a company, with multi layered support. No job is too big or too small. They…understand that emergencies require immediate assistance…and have provided that to me time and time again."

Dan Saint
Senior Project Manager, Belfor

"Working with Sequoia…has been a standout experience. [They] continue to deliver creative, flexible spaces that provide an ideal showcase for our product…"

Paul Nguyn
Sr. Marketing Director, Upper Deck

"[Sequoia solutions] effectively attract attention and efficiently handle our event traffic. The ongoing process is smooth, professional, and always aligned with our goals…"

Paul Nguyn
Sr. Marketing Director, Upper Deck

"[Sequoia] grasp[s]…our brand and commitment to quality. [Their] approach makes our collaboration easy and productive…"

Paul Nguyn
Sr. Marketing Director, Upper Deck

"[Sequoia’s work] has result[ed] in flexible event executions that meet our logistical needs and significantly enhance our…presence."

Paul Nguyn
Sr. Marketing Director, Upper Deck

Cadilac Fairview 90s-influenced shopping experience with brown sofa and air hockey

Alister working in a shop, running items through a printer

Industries

Sequoia offers experience-backed solutions for businesses operating in a wide variety of industries.

Retail + Consumer Goods
Technology + Electronics
Automotive
Healthcare + Pharma
Banking + Finance
Fashion + Apparel
Food + Beverage
Entertainment + Media
Travel + Hospitality
Education + Non-Profit
Sports + Leisure
Real Estate + Construction
Energy + Mining

The Process

Ideation + Design
Fabrication
Install + Dismantle
Warehousing + Logistics
Project Management

Claudia giving a presentation about a trade show booth in an office

Building a Vision

You have a vision that represents who you are as a brand, and it’s up to us to turn that into a tangible environment and experience. It’s these ideas that drive our passion and creativity. Throughout the ideation phase, we will harness your ideas into something that is tangible, emblematic of your brand, and fitting for your vision.

Your Brand, Personally Crafted

Your brand is important. Handing that trust over is not easy, and we understand that. That’s why, throughout the design phase, we carefully and precisely consider every detail of your project, and incorporate everything that we previously discussed in the ideation phase.

Wall of hammers, nails and other fabrication equipment

Logical Magic

What might seem impossible is often a fun challenge to our team. It’s the unique challenges of each project that produce our highest quality and most genuine work. Our solutions team are proud of what they do. Their work is their passion, and seeing the build team bring their work to life gives purpose to the diligent work that they do.

Constructing Concepts

A plan is just a plan until it’s built. Our West Coast based build team is the glue that holds the operation together – both literally and figuratively. With blueprints as our guide, our crew meticulously sets out to produce the best possible representation of your brand. Our team is nimble and adaptable, which is critical to the process. Collaboration and cohesiveness are necessary in this industry – they allow for a straight path to a common goal.

Man holding up metal door frame while setting up trade show booth

The Test Fit: Getting it Right

The test fit is a critical step in our creative process. This is the moment that the ideas become reality. While we trust the work that we’ve done, seeing the environment fully constructed allows our team to address any last minute changes.

The Finishing Touches

The final product isn’t just a point of pride for our clients – it’s the culmination of a long passion project for our team as well. We carefully assemble our finished display so that your brand is represented to the fullest potential that was set out in the concept stage. Does everything fit together and go where it’s supposed to? Is the technology functioning properly? How will we properly dismantle the assets in order to safely move it to its next destination? These are all questions that we ask – and answer – through the thoughtful work of our crew.

Practically Creative

On pallets, in crates, on a truck; it’s all done through our logistics. Just like our designers and builders employ creativity and adaptability, so does our logistics team. We understand how our display needs to be packed and moved from location to location. We know that customs can present a challenge, and how to appropriately navigate that. We also know that challenges can be unpredictable, and it’s our experience that allows us to anticipate these challenges before they happen.

Protecting Your Product

Our projects are big and storage is not easy. Careful and conscientious packing as well as working with trusted storage partners with local facilities are two key steps that we take to protect our finished products.