Upper Deck Trade Show Booth

The Ask

Upper Deck is a well known player card and memorabilia producer in the US, and their events tend to attract hundreds of patrons. We were asked to produce an open and free flowing booth for their events, that had a number of options for displaying their sporting memorabilia. It had to be compact enough to easily ship, yet large enough to accommodate lines of collectors in the space. It had to be tall and bright to attract people from all over the show floor.

The Solution

By building LED lit display cases and shelving systems into the walls, the client was given the flexibility for displaying any number of memorabilia items they wish, with room for trophies, hanging items, cards, jerseys, player sign equipment and more. We created elevated signage up to the standard show height of 12’, as well as a large backlit lightbox that went to 16’. SEG lighboxes were utilized as walls to a storage area, giving the client the ability to swap out event specific graphics between shows. A similar aluminum wall system was used to provide foot traffic flow and holding areas for fans, all branded Upper Deck.