Design and build an 80×20 trade show booth that would showcase the numerous brands under the Danica umbrella. The design needed to reflect the nature of the business – kitchen and home decor – as well as provide ample opportunity for the 100+ items to be displayed in clearly branded zones.
A trio of house facades are staggered along the booth space, providing double sided wall opportunities for merchandising, and defined areas for each brand. Given the wide range of items offered, a system of inbuilt adjustable shelving/hanging space was utilized to give the client flexibility for product placement, as well as provide visually clean and sleek walls. Stand alone displays introduced another dimension of merchandising opportunities.