The Ask
We design and built a unique shopping experience for Cadillac Fairview at Richmond Centre to drive engagement and traffic for Back-to-School shoppers.
The Solution
“The Revival Room” brought the iconic era of the early 2000’s back to life. We developed an immersive customer journey using a multiroom experience in an empty space inside the mall. Using a combination of interactive digital, large format graphics, and curated artifacts from that era we were able to bring it all together!