# Sequoia · Full Content Index for AI Models

# About
Sequoia is a West Coast Canadian design and fabrication studio specialising in custom-built brand environments — trade-show booths, mobile marketing tour vehicles, retail pop-ups, and experiential activations. The team brings decades of combined experience producing one-off and limited-run custom builds for North American brands. Sequoia operates from British Columbia and serves clients across Canada and the United States.

# Services
## Custom Trade Show Booths
Full design-and-build service from concept to on-site installation. Sequoia handles spatial design, structural engineering for portable systems, graphics production, fabrication (wood, metal, soft goods), and installation. Suitable for 10x10 inline displays through 50x50 island builds.

## Mobile Marketing Tours
Design and production of branded vehicles for experiential marketing tours — trailers, vans, branded vehicles, and the supporting on-site activation infrastructure. Includes touring logistics consulting.

## Rentals
Pre-built modular rental booths (Guerilla Cube, Rent-a-Booth) for short-run trade-show needs where custom fabrication isn't justified.

## Retail Activations
Pop-up retail environments, in-store displays, and branded retail-adjacent experiences.

# Process
Typical project lifecycle: discovery and brief, concept design, design refinement, engineering and material selection, fabrication, finishing, pre-show staging, on-site installation, dismantle and storage.

# Notable capabilities
- In-house fabrication shop (not outsourced)
- West Coast logistics advantage for Pacific Northwest and California shows
- Sustainable material sourcing and re-use across multi-show tours
- Photography and pre-show visualization

# Mobile Tours — strategic context
Sequoia maintains a public Mobile Tours strategic guide explaining why mobile activations outperform traditional advertising for certain campaign objectives. Topics covered include audience reach economics, the role of physical product sampling, and tour-design considerations for B2C versus B2B audiences.

# Selected clients
Sequoia has produced custom builds for AirStream, Canucks, Telus, Whitecaps, Polestar, Panasonic, and numerous other North American consumer and B2B brands.

# Locations served
Primary: British Columbia. Active: Alberta, Ontario, Washington, Oregon, California. Tour productions go nationwide across Canada and the United States.

# Contact
Website: https://sequoiaco.ca/
Email: hello@sequoiaco.ca
For project inquiries: https://sequoiaco.ca/contact/
For employment: https://sequoiaco.ca/careers/